Why Most Startups Don't Focus on Growth Early Enough (+ New Podcast Launch)
Lessons from the growth lead who helped scale Ramp and Unify + meet our newly launched focal podcast where we go deep with founders and operators on ONE crucial lessons from the early days each week.
May 27, 2025

"Finally a startup podcast where you actually learn something that matters!"

That's what I set out to do when I started having discussions with founders and operators around potentially doing a podcast.

Why?

Because most startup podcasts are basically a highlight reel that barely scratch the surface across the 20+ topics they cover. They're entertaining - but you don't actually learn anything useful.

Thus, meet the focal podcast where I go deep with some of today's best founders / operators on ONE crucial lesson they learned the hard way early on.

No fluff, just the real, actionable insights you'd get if these founders were mentoring you 1-on-1.

Today we launched the first episode, and starting tomorrow, I'll share insights from these conversations in writing on here.

Stay tuned!

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🙏 Can I ask for a big favor: Engage with my launch post LinkedIn & X so more founders see it. A like and / or comment go a long way - would really appreciate it, thank you!


Our debut episode tackles a critical mistake most founders make:

“Most startups don’t focus on growth nearly early enough.”

This comes Austin Hughes who knows startup growth better than almost anyone else.

As a former early growth lead at Ramp and now the co-founder and CEO of Unify (>$30M raised from Thrive, Emergence, OpenAI, and more), Austin has both built a growth organization from scratch as well as helped scale one faster than almost anyone else.

Our conversation changed how I think about growth at startups. We cover:

  1. Experimentation speed is everything

  2. Why you have to start with outbound from day 1

  3. To win, move from cold to warm outbound

  4. Why to build your growth team as early as possible

  5. The ultimate startup moat: Building in public

For more, check out my conversation with Austin on the newly launched focal podcast on Apple, Spotify, and Youtube.

Additional guests over the next few weeks include:

  • Han Wang, Co-Founder & CEO of Mintlify ($22M raised from a16z, Bain, & YC)

  • Alexa Grabell, Co-Founder & CEO of Pocus ($23M raised form Coatue, First Round, Pear, and Box Group)

  • Don Muir, Co-Founder & CEO of Arc (>$180M in debt + equity raised from Left Lane, Bain Capital, YC, & Torch Capital)

  • Santiago Suarez Ordoñez, Co-Founder & CEO of Momentum ($18M raised from First Mark, Basis Set, & South Park Commons)

  • Simon Rohrbach, Co-Founder & CEO of Plain ($21M raised from Battery & Index)

And many more.

Building a generational business is hard - we do our best to help you get through the earliest stages of doing so, including through our content.
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